If you’ve made an image with a digital copy it’s possible that you don’t know what you need to do next. There are a variety of formats, and nobody knows which is the best for the purpose. This article we’ll examine the top four logo formats: SVG, PNG and EPS. PDF is also a popular format.
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What is a logo?
It’s a bit surprising, but it’s a fact is that many managers, while making decisions about the creation of the logo, don’t even have a clue what the logo is! Many people believe that a logo is simply an attractive image. A person who believes that both the logo and trademark are the identical.
A logo is a visual sign (drawing) or an official typeface or combination of the two. The primary purpose behind a logo is to communicate its concept to the intended public of the company.
To ensure that an effective logo and assist a business to develop and advertise its services and products it is crucial to comprehend, while designing the concept, why it is needed. Let’s look at its primary features.
Function 1. Quality assurance in the eyes consumers. A visually appealing logo signifies to consumers that the company’s products are of the highest quality. This is particularly useful for people who are not yet aware of your brand and are judging it solely by external characteristics. The logic behind this thinking is that If a company has put an image on their products this means that the company is proud of the logo and is not afraid to declare publicly who designed the item.
Function 2. A means of informing the public. By using your logo you will be able to give the viewer essential information about your company such as the region where it is located and the country in which it is based as well as the main qualities and features that the item has, as well as the goals and objectives of the business. It’s not required to convey all of these aspects all at once. You need to concentrate on the most significant ones to promote them and highlight these. For instance, if a firm is based on German technology, it can be highlighted in the logo, and should it purchase all components from China It would be useless to stress this.
Function 3. The core aspect that defines corporate image. Typically, the corporate identity is constructed on the foundation of the logo, which includes the primary corporate colors visual images, “mood”, the important connections.
Function 4. Aesthetics function. A stunning elegant and harmonious logo has the ability to draw the attention of customers and present a positive image of all the goods that are sold with this logo to their mind. The reason for this is If a company is able to boast an attractive logo that is of high quality, the quality is extended to all its operations – from the creation of goods as well as the supply of services.
Function 5. Assistance with marketing and advertising. Logos often become an essential element in advertising communications (with being excluded from audio ads). It should be displayed on any advertising materials: leaflets or business cards, signs as well as on websites and on social networks on advertising videos, as well as on printed materials.
Function 6. creating a positive image. The logo can bring together all the characteristics of the business it’s advantages, its strengths, and the diversity of its products and make a structure based on the image. It is able to connect various areas of work as well as the goals and values of the company to one common point and the function of which is played through the image. The psychological impact is crucial in this case – a positive image that is created by the logo can be projected subconsciously onto the product of the brand.
Formats for logo files
PNG logo format
PNG files can be used for use in any digital direction. They also be useful when you are planning to use digital images that have transparent areas (for instance logos, for example) and then colored backgrounds or over various graphic components. PNG images are not appropriate to print.
Benefits of making use of PNG files:
- The quality doesn’t decrease when decompressing and compressing the image.
- Show a wide range of colors;
- Backgrounds with transparent backgrounds can be supported.
- Quick and simple viewing because these are Renderer files.
The logo that is in PNG format is used to place:
- On blogs and websites;
- On presentation file;
- It is possible to use Word or Google Docs in Word or Google;
- In social networks
- In online stores or designers;
- In the images (for example, adding watermarks, for example).).
How can PNG files be opened?
It is possible to open the PNG file with a tablet, smartphone, or computer because this kind of file is simple to read. You can open the PNG image without downloading it into virtually every browser.
SVG logo format
SVG: Scalable Vector Graphics
SVG is specifically designed to function with the internet. It was created with mathematical formulas, not the individual color pixels of a webpage. The clarity and the high-quality of vector files remain the same. So when you plan to submit your logo to an printer for printing then it is best to utilize them.
The advantages of making use of SVG files:
- Scaling up to any size, without losing quality (besides SVG-files look stunning on any screen);
- They “weigh” less than PNG or JPG;
- Accessibility for XML web language, and editable software design;
- Transparent backgrounds are available.
SVG files are utilized to:
- Many printed products (business cards and posters, stickers and more);
- Shoes and clothing;
- Labels and stickers;
- The designer is notified for the purpose of making changes.
How do SVG files open?
SVG files are accessible SVG files are accessible in Chrome, Firefox, Edge, Safari, Internet Explorer, Adobe Illustrator, or other Adobe software like Photoshop and InDesign with InDesign and Photoshop. SVG plugin.
Additionally, SVG files can be delivered to designers when the logo has to be changed. Inkscape or GIMP are two free software programs which support SVG documents (note that we don’t suggest editing SVG within these applications).
EPS logo format
The EPS files are an image format that allows vector illustrations in Adobe Illustrator. These files are essential when you want to print and edit.
Benefits of EPS files:
- You are able to work on any scale, from a billboard or a card for a company
- Vector format;
- Logos can be edited using Adobe Illustrator or Photoshop
- Transparent backgrounds are available.
The EPS files can be used for:
- Materials printed (business cards leaflets, posters etc. );
- Labels and stickers
- Clothing and footwear;
- It is sent to the designer with editing purposes.
How can an EPS file be open?
If you do not possess Illustrator or Photoshop installed the files will be challenging to view. However, you can download free software Inkscape or Sketch. Inkscape.
PDF logo format
PDF files are created by Adobe. In general, they serve as documentation and, thanks to their aid photographs (including logos) are also shared.
The advantages of PDF files:
- Files are simple to view and open
- The same format, regardless of the device being used.
- Transparent backgrounds are allowed;
- Shipping is simple and easy.
The PDF format logos are positioned:
- on business cards, poster, or leaflets;
- Labels and stickers;
- On clothing items and shoes.
How can a PDF document be opened?
It is convenient to read files in this format they can be downloaded and opened on smartphones, computers and tablets. A lot of browsers offer users the capability to open PDF documents. Adobe Acrobat Reader is ideal for this type of format. For editing PDF documents, you’ll need Adobe Illustrator or Photoshop.
What format should you choose?
When the image is utilized for digital purposes (such for an PowerPoint presentation, or as a watermark to an image) We suggest using PNG images.
If the logo is to be printed on brochures, business cards, business cards clothing, discount cards Vector files are required. SVG is the preferred format, however in the event that it isn’t compatible with the printer, you can send either EPS or PDF.
Send SVG and EPS file to request design revisions.
That’s all! We hope that these tips can help you create and marketing your brand. We wish you the best of luck!