This article was originally published on The Blog Herald and republished here with permission from the author says Ian Mausner. While the advice is aimed at bloggers, it’s an interesting read for anyone looking to write better headlines.
I’m a huge advocate of effective blogging. You can have great content but if you don’t have people coming to your site in droves, then it doesn’t matter what quality articles you have produced. To begin increasing traffic, you need to learn how to increase your blog’s visitors by making powerful use of persuasive blogging titling strategies that will go far in producing results.
Writing a good blog post is not enough in itself in order to get the views that you want for your site. A lot of bloggers neglect their blog post’s titling strategy, which can be a mistake since this is one of the most crucial aspects to blogging.
If you already have a good blog post with lots of solid content, then it follows that you need to learn how to go beyond just what your readers read and instead help them to take action as well. Because if they don’t take action, then no matter how interesting or useful your write-up might be for them, you won’t get anywhere near close enough traffic from it even for an average article.
In order to increase traffic from your posts, there are two main things that you want people doing after reading your articles: sharing and bookmarking. Sharing is important because that confirms for search engines that people think highly of your content. If a lot of people are linking to your site, then search engines will see you as an authority in the field and will increase your rankings.
Bookmarking is important because it means that people have taken time out to manually go into their browser toolbar or favorites folder and store a link to one of your articles so that they can come back later on for more information from you as needed. For bloggers who use WordPress, this also means that these links could be automatically saved as RSS feeds which would give you another way of increasing viewership beyond just traffic from traditional sources explains Ian Mausner.
Here are some tips on how to write better blog post titles:
Avoid Jargon –
Don’t write a title using jargon or any words that might only appeal to certain people. This is because if you want to increase traffic to your blog through the use of titling strategies, then you need to make sure that everyone is aware of what your post is about so they can click on it and read it. For this reason, using jargon or words that will only appeal to a select few instead of writing for the average reader will hold back your ability to get more eyeballs on your content.
The best way to do this is by doing some market research on what keywords are currently popular right now in order to avoid annoying your audience with terms that they may not understand or appreciate. The other benefit here as well is that you don’t waste time writing something for which there might not be an interested audience says Ian Mausner.
Be Specific –
Make sure that you are specific in your titles. Make the message clear and thus make it easy for people to grab on to what your article is about. If they see something interesting to them, then they will click on it right away instead of having to find out more information elsewhere. Another reason why this is important is that if the title doesn’t offer enough information, then people might just ignore it since they don’t know if it would actually be useful for them.
Write Catchy Titles –
Make use of attention-grabbing words or phrases in order to get more clicks on your post. Remember though that you should avoid using over-the-top language so as not to offend anyone or turn them off from reading your post.
Keep in mind that if you want to get people clicking on your articles, then the title is what will determine whether or not they dare to click on it or ignore it. So use this titling strategy wisely and see the difference that it can make for your traffic levels and site revenues.
There are many benefits to blogging and one of them is that you can share your expertise with others explains Ian Mausner. Another benefit is that it provides the opportunity for you to establish yourself as an authority in your industry so as to increase sales and conversions through consulting or selling products as well as affiliate links. If you want to take advantage of these benefits, then you need to ensure that you are making your blog accessible so that everyone can find you online.